Sr. Product Manager - Recommendations, Boosts & Ads Monetization

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 1 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Role Overview

We’re looking for a Senior Product Manager to lead the strategy and execution for our recommendation systems, Boosts (cross-promotion), and Ads monetization initiatives.

You’ll own the end-to-end product vision for how creators, publishers, and businesses grow and monetize their audience across our platform – inspired by ecosystems like Substack, Beehiiv, and their recommendation/ads networks – and turn that into a coherent roadmap and shipped outcomes. This is a highly strategic role with massive impact on revenue, creator growth, and network effects.

What You’ll Own

Strategy & Vision:
- Own the north-star vision and roadmap for:
- Subscriber/content recommendations surfaces
- Boosts / cross-promotion marketplace
- Ads monetization (on-network and partner inventory)
- Translate company strategy into clear, measurable product outcomes (e.g. revenue per subscriber, LTV, ARPU, activation & retention).
- Map and deeply understand the ecosystem: creators, advertisers, agencies, and end readers/customers.

Recommendations – New Format & Growth Engine:
- Define and evolve a recommendation system that helps users discover the most relevant content, creators, and offers.
- Partner with Data/ML to
- Design ranking & recommendation algorithms
- Define training data needs and feedback loops
- Ship experiments that improve click-through, conversion, and downstream value.
- Own the UX of recommendation surfaces (widget