About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: As our Copywriter, you’ll shape and scale our brand voice by turning complex clinical concepts into clear, compelling, and supportive messaging that drives action. We’re looking for a versatile writer who can move between performance marketing, brand storytelling, and patient education, blending conversion-focused copy with an empathetic tone. You’ll work cross-functionally with product, operations, and patient services to ensure all messaging is clear, human, and aligned. From ad hooks to educational content, you’ll translate strategy into execution across the full funnel. Responsibilities: Growth & Direct Response - Write high-converting copy for paid channels (Meta, Google, video) - Create landing pages and product detail pages - Manage lifecycle marketing (email and SMS across acquisition, onboar... Click Apply to read the full job description.