Purpose of Role: The purpose of this role is to build and sustain consistent social media momentum that actively supports demand generation across the middle and bottom of the funnel. This is a hands-on position responsible for creating and distributing social content that increases visibility, reinforces key narratives, and connects channels in a way that warms the market and drives inbound interest. The role exists to create a reliable signal through social platforms, ensuring ongoing presence, narrative saturation, and alignment with broader growth objectives.