Senior Manager, Enterprise Sports Sponsorships

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, our ambition is to be America’s most trusted health care company by simplifying health care for all. We live our values by showing compassion and empathy, operating with transparency and integrity, innovating with purpose, and prioritizing safety and quality in all we do.

CVS Health is transforming its approach to sports sponsorships, leveraging marquee partnerships as strategic enterprise assets to strengthen our brand and drive business impact. As Senior Manager, Enterprise Sports Sponsorships, you will serve as the day-to-day lead for CVS Health’s soccer partnerships, translating strategy into high-impact, integrated activation plans that deliver measurable results.

This is a critical role within a growing and high-impact team, owning execution across a portfolio that includes the National Women’s Soccer League (NWSL), U.S. Soccer Federation (USSF), and NWSL club teams. You will ensure partnerships are fully activated, contractually maximized, and aligned with enterprise objectives, while bringing CVS Health’s brand vision and values to life through creative, innovative, and impactful activations.

This is a remote or hybrid role depending on location and open to candidates based in the US only.

Key Responsibilities:

Portfolio Ownership & Activation Planning:

Lead end-to-end execution of the soccer sponsorship portfolio, translating strategic direction into comprehensive, year-long activation plans that deliver against brand and business goals. Clearly prioritize initiatives and ensure alignment to enterprise objectives.

Partnership & Contractual Management:

Serve as the primary day-to-day contact for league, federation, and team partners, including NWSL, USSF, and club teams. Ensure all contractual rights and assets are fully leveraged, executed with excellence, and optimized to maximize value.

Integrated Activation & Brand Storytelling:

Develop and execute creative activation concepts that bring CVS Health’s brand purpose and values to life. Find innovative ways to maximize partnership platforms and elevate storytelling across Brand, Media, and Communications channels.

Project Management & Delivery:

Lead activation initiatives from planning through execution, including timelines, budgets, deliverables, and agency management. Provide clear, strategic direction to agency and external partners—challenging thinking, driving accountability, and ensuring best-in-class work that aligns to strategy and delivers against objectives.

Measurement & Performance Tracking:

Track performance against defined KPIs and support implementation of sponsorship measurement frameworks. Analyze results and identify opportunities to optimize effectiveness and ROI.

Cross-Functional Collaboration:

Act as a strong collaborator and team player across Marketing, Enterprise Brand, Communications, Insights, and other teams to ensure sponsorships are fully integrated and aligned with broader enterprise initiatives.

Innovation & Continuous Improvement:

Bring forward new ideas, emerging trends, and innovative approaches to enhance the impact of the soccer portfolio. Continuously seek opportunities to evolve activations, improve partner value, and differentiate CVS Health in the marketplace.

Required Qualifications

• 7+ years of experience in sports marketing, sponsorships, partnerships, or integrated marketing
• Experience managing partnerships with leagues, teams, or major properties
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Excellent communication skills, with the ability to clearly frame priorities, influence stakeholders, and drive alignment
• Highly organized with strong attention to detail and ability to manage complexity
• Demonstrated ability to execute integrated marketing programs across multiple channels
• Experience working cross-functionally in a highly matrixed organization
• Experience leading agency and external partners, with ability to provide clear, strategic direction, challenge work, and drive accountability to deliver high-quality output
• Analytical mindset with experience tracking performance and identifying insights
• Strong work ethic with a collaborative, team-first mindset; proactive problem-solver and self-starter

Preferred Qualifications

• Experience working with soccer properties, including NWSL, USSF, or related organizations
• Experience in sponsorship activation and contract management at a brand, league, or agency
• Familiarity with sponsorship measurement frameworks and KPI development
• Experience managing agencies and external partners
• Demonstrated creativity and ability to develop innovative, insight-driven activation ideas

Education

Bachelor’s Degree or equivalent experience

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 07/06/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.