Hi 👋 I’m Em — SVP of Growth at Midi Health.
We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth engine: turning our Rx + Supplements business into a high-performing Care + Commerce experience.
This role owns how our categories grow.
What you’ll own 📈
You are the category operator — responsible for both:
- Category-level growth (e.g., Weight, Skin, Longevity)
- Product-level performance within those categories
Core levers:
- Pricing — optimize for conversion, margin, and LTV
- Promotions — offers, bundles, lifecycle triggers
- Placement — site, CRM, and clinical surfaces
- Packaging — how products are merchandised and sold
You’ll drive:
- Conversion, AOV, attach rate, repeat purchase
- Cross-sell across Care, Rx,