This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Growth | Poppy & Peonies based in United States. This is a senior growth leadership opportunity focused on owning the full customer lifecycle, from acquisition through retention and repeat purchase.You will define the growth strategy across acquisition, ecommerce, retention, and emerging commerce channels.The role combines strategic leadership with hands-on execution, particularly when launching or scaling new growth initiatives.You will lead senior leaders across ecommerce and retention while shaping the broader growth organization and its capabilities.A major focus will be building scalable acquisition through paid media, TikTok Shop, affiliates, creator partnerships, and emerging channels.You will use customer, ecommerce, and marketing data to optimize investment decisions and maximize lifetime value.This is an ideal opportunity for an experienced DTC growth executive who thrives in a fast-moving, entrepreneurial, remote environment.