VP, Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Marketing based in Canada (Remote). As VP of Marketing, you will lead the marketing strategy and execution for an established enterprise software business serving healthcare, government, military, and higher education organizations. You will own the full marketing function, connecting brand positioning, demand generation, product marketing, and customer engagement to measurable pipeline growth, revenue, and retention. This is a hands-on leadership role where you will shape strategic direction while personally driving campaigns, developing content, and analyzing performance. Working closely with Sales, Product, Customer Success, and executive leadership, you will strengthen market positioning and accelerate commercial growth. You will also lead the adoption of AI-powered marketing workflows to improve productivity, personalization, and campaign effectiveness. This opportunity combines strategic influence, operational ownership, and the chance to modernize marketing within a growing technology environment.