This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP, Customer Retention & Loyalty based in United States. We are seeking a strategic customer retention leader to transform data, analytics, and industry expertise into scalable loyalty and growth solutions.This executive role will shape how organizations identify retention risks, uncover revenue opportunities, and strengthen long-term customer relationships.You will build portfolio analysis frameworks, create repeatable retention playbooks, and develop innovative service offerings that drive measurable client outcomes.Working at the intersection of customer success, data strategy, and revenue growth, you will influence enterprise strategies and enable teams to deliver greater value.The position offers the opportunity to build new capabilities from the ground up and establish a lasting impact on customer lifecycle management.You will partner with cross-functional leaders to turn insights into action, helping clients increase loyalty, retention, and customer lifetime value.