Vice President, Revenue Marketing

Description

We’re looking for a strategic, execution-oriented Vice President of Revenue Marketing to lead and scale Sprout Social’s global demand generation engine. This leader will own the strategy, performance, and operating model behind the multi-channel programs that generate and accelerate pipeline across both self-serve and sales-led motions.

This role oversees digital and performance marketing, paid media, SEO and AEO/GEO, conversion rate optimization (including trial experience), web strategy, growth marketing, email and programmatic marketing, and marketing operations. As executive sponsor of AI transformation within Marketing, you will modernize how we experiment, optimize and deliver measurable business impact.

We’re seeking a data-driven revenue leader with a proven track record of building high-performing teams, scaling global demand engines, and driving accountable growth in complex B2B environments.

Why join Sprout’s team?

This is a pivotal leadership role responsible for delivering the pipeline and revenue performance that fuels Sprout’s next phase of growth. You’ll operate at the intersection of strategy and execution, shaping how Marketing contributes to company-wide revenue goals.

You will work closely with leaders across Marketing, Sales, Rev Ops, Customer Success and Product to align on shared performance metrics, streamline funnel operations and drive efficiency across the go-to-market engine.

As a key member of the Marketing Senior Leadership Team (SLT), you will help shape overall marketing strategy while building and leading a high-performing organization. This role reports to the Chief Marketing Officer (CMO).

What you’ll do

• Own and evolve Sprout’s global demand generation strategy to drive pipeline growth, revenue expansion and customer acquisition efficiency.
• Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs and clear revenue accountability.
• Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity and maximize ROI.
• Establish scalable operating models that align Marketing, Sales and Rev Ops around shared pipeline and revenue targets.
• Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV and overall return on investment.
• Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity and marketing effectiveness.
• Support expansion into new geographies and markets with scalable, repeatable demand