Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
What We're Looking For
We are currently looking for a User Acquisition Manager to join our team. In this role, you will be responsible for launching advertising campaigns for Meta Ads, TikTok, Pinterest, X and Snap, specifically targeting Health and Fitness audiences.
✨ Key Responsibilities:
- Manage the full lifecycle of mobile performance campaigns across Meta Ads, TikTok, Pinterest, X and Snap from launch and testing to optimization and large-scale budget scaling
- Manage and scale high budgets (experience with 7-figure monthly spend or operating within a team managing budgets at that scale)
- Lead structured creative experimentation in partnership with designers, driving A/B testing and full-funnel performance optimization
- Conduct deep funnel and cohort analysis (CPI → CPA → ROAS → LTV) to inform confident, data-driven scaling decisions
- Apply strong attribution modeling knowledge to optimize channel strategy and budget allocation
- Execute and optimize Web2App acquisition flows
- Monitor campaign performance through structured reporting and automation, identifying continuous optimization opportunities
- Collaborate closely with Data & BI teams, leveraging tools such as Tableau / Looker and AppsFlyer / Adjust
- Research, evaluate and test new acquisition channels to unlock incremental growth
- Leverage AI tools to enhance performance marketing workflows, including creative ideation and iteration, copy and UGC script generation, creative analysis, landing page optimization, and reporting automation
✨In your first three months you will:
- Be proficient in all metrics, attribution logic, processes and reporting tools
- Independently manage campaigns, adhere to best practices, achieve target ROI, and know how to scale and reduce volumes when necessary
- Take ownership of an additional growth initiative, suggest ideas and improvements, analyze competitors, and make confident, data-driven decisions
The ideal profile:
- 3+ years of experience in B2C User Acquisition
- Proven experience managing or contributing to 7-figure monthly Paid Social budgets (Meta Ads, TikTok, Pinterest, X and Snap)
- Strong background in mobile performance ma