Staff Product Marketing Manager

ABOUT WISTIA

Making videos is easy. Making them work for your business? That’s where Wistia shines. Our end-to-end platform gives businesses the tools to create, host, share, and analyze videos and webinars, all in one place.

We’re a growing, profitable company with tens of thousands of paying customers and over half a million active accounts. Our mission? To be the go-to video platform for businesses. And we know that mission starts with a team that feels valued, supported, and empowered to do their best work.


WHY THIS ROLE MATTERS

Wistia’s webinar https://wistia.com/product/webinar-hosting product is one of our highest priority and fastest growing areas of the business, and a big part of where we’re headed next. This role will play a leading role in shaping and executing the go-to-market and product strategy that helps us compete and win in the webinar market.

We’re investing heavily in this space and moving quickly. We’re testing, learning, and refining how we show up in a rapidly evolving market, and you’ll be right at the center of that momentum—bringing market insights and customer understanding back to the product team to help shape how our webinar offering evolves.

You’ll shape how we position Wistia Webinars, tell a clear and compelling story across the full webinar workflow, and drive adoption and expansion by translating product strategy into differentiated messaging and go-to-market plans.

Because webinars are a powerful way modern marketing teams generate pipeline and demonstrate impact, you’ll play a key role in shaping both the offering and the lead generation and analytics narratives behind webinars. That means connecting webinar engagement to business outcomes through lead capture, CRM and marketing automation integrations, and reporting that proves ROI.

You’ll be closely aligned to the Webinars product team, while also partnering closely with our Analytics and Integrations teams to bring the full webinar workflow to market.

We expect everyone on our team to actively use AI tools as part of their day-to-day work. Whether that's drafting, research, coding, analysis, or problem-solving, we see AI as a force multiplier and want people who are curious about it, comfortable experimenting with it, and thoughtful about when and how to apply it. You don't need to be an expert, but you should be someone who leans in rather than opts out.


WHO YOU'LL WORK WITH

- Product

- Growth + Lifecycle

- Marketing

- Sales

- Customer Success

- Brand


WHAT IT'S LIKE WORKING ON THIS TEAM

You’ll work in a highly cross-functional environment where priorities evolve as we learn from customers and the market. Success comes from balancing strategic thinking with hands-on execution—building clarity from ambiguity, moving work forward through collaboration, and iterating quickly to improve results.

Why is this role exciting?
You’ll own the story and help shape the strategy for a key product area and directly influence how Wistia shows