ABOUT THE ROLE As a senior leader on our Growth team, you will lead a team of technical operators on the Growth Marketing Operations team (GROMO), responsible for delivering 100+ million marketing touchpoints annually across email, SMS, push, and direct mail for our B2B2C enrollment and lifecycle experiences. This role goes beyond execution management: you will set the strategic direction for our technical marketing operations, drive platform governance and automation architecture, and develop the next generation of marketing operations leaders. You'll inherit a mature, high-performing team with deep technical expertise and strong operational culture, supporting marketing strategy teams across growth and collaborating with creative, product, engineering, data science, client success, and other teams. You will serve as the senior operational authority across our enrollment and lifecycle marketing systems — including Salesforce, Segment, Iterable, Twilio, and direct mail vendors — owning enterprise-level integrations, high-risk execution programs, and cross-functional platform strategy. As a strategic thought partner to senior marketing, Martech, product, data science, and engineerin