SR. GOOGLE ANALYTICS We are looking for a Senior Google Analytics Specialist to own and evolve our digital measurement ecosystem. This role goes beyond reporting, you will define how we measure user behavior, marketing performance, and product engagement across all digital touchpoints. You will work closely with marketing, product, and engineering teams to ensure data is accurate, actionable, and aligned with business goals. WHAT YOU’LL DO - Own the end-to-end implementation, governance, and optimization of Google Analytics 4 across web and product platforms - Define and maintain the full measurement framework including KPIs, event taxonomy, funnels, and conversion tracking strategy - Lead marketing measurement efforts including campaign tracking, attribution analysis, and channel performance reporting (paid, organic, email, social) - Implement and manage event tracking using Google Tag Manager, including data layers, custom events, and debugging - Collaborate with UI/Frontend and engineering teams to ensure accurate instrumentation of user interactions - Build scalable reporting and insights frameworks using tools like Looker Studio or equivalent - Identify tracking gaps, data inc... Click Apply to read the full job description.