Sr. Director Media Planning

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Director Media Planning based in Canada. The Sr. Director, Media Planning will lead the development of integrated, performance-driven media strategies for complex B2B clients.You’ll shape cross-channel plans that connect brand awareness, demand generation, and measurable business outcomes.The role combines strategic leadership, client partnership, team development, media innovation, and commercial expertise.You’ll oversee planning across digital and offline channels, including programmatic, CTV, OOH, broadcast, experiential, and industry media.Working closely with creative, analytics, demand strategy, and activation teams, you’ll ensure media investments work together throughout the buyer journey.You’ll also help evolve planning frameworks, evaluate emerging opportunities, and strengthen media capabilities across the organization.This is a senior leadership opportunity for an experienced B2B media strategist who thrives in a collaborative, fast-moving, and results-oriented environment.