Sr. Demand Generation Manager, ABM - Observability

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.


As a Senior Demand Generation Manager, you will actively contribute to the global demand generation strategy and drive pipeline growth. You will own and execute campaigns that include: ABM, webinars, PPC, social media, virtual-events, hands-on workshops, email nurture, and lead generation to deliver tailored marketing messages and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with sales, product marketing, field and the partner ecosystem. The ideal candidate will embody our company values, be creative and have a collaborative work ethic, strong attention to detail, data-driven decision making and a passion to deliver programs and projects that drive the growth and health of our business.

This is not a remote position. The requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week.

WHAT YOU'LL DO:

- Planning: Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.

- Campaign Management: Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.

- Reporting: Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams.

- Nurturing: Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.

- Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.

- ABM/ABX: Desig