Summary Of Position
The Social Media Strategist & Content Producer is a dynamic, impactful role at the intersection of digital storytelling, brand strategy, and audience engagement that is essential for advancing the mission and visibility of William Peace University. This position is responsible for developing, implementing, and managing comprehensive social media strategies and producing engaging digital content to elevate Peace’s brand, support recruitment and advancement goals, and foster audience engagement across multiple platforms. This role requires creativity, editorial expertise, and a collaborative approach to showcase the full spectrum of campus life and academic excellence.
Minimum Qualifications
Bachelor’s degree in marketing, journalism, communications, digital media, public relations, or related field. Minimum of three years of professional experience in social media content management, digital content production, or a similar role. Proficiency with major social media platforms (Instagram, TikTok, Facebook, LinkedIn, and YouTube), analytics tools (e.g., Google Analytics, Agorapulse), and content management systems. Photography and videography experience or an interest in photography and videography for social media use with a willingness to continue to improve skills Knowledge of content creation platforms (eg. Canva, Animoto, etc.)
Preferred Qualifications
Social Media Management certification a plus. Previous experience in a similar role in the higher education community