Senior Product Marketing Manager

ABOUT THE ROLE We are looking for a Senior Product Marketing Manager to build and lead product marketing for a B2B SaaS company serving the construction sector. You will partner closely with Product, Sales, Customer Success, and regional marketing teams to sharpen positioning and support adoption across multiple markets. WHAT YOU'LL DO - Own positioning and messaging across customer segments, buyer personas, and geographic markets. - Build the product marketing function, including auditing existing work, creating a playbook, and putting it into practice. - Lead go-to-market strategy and execution for product, partner, and feature launches. - Develop sales enablement materials such as battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals. - Collaborate with cross-functional leaders to improve how construction companies discover and adopt the product. - Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement creation. - Lead positioning and messaging for a website rebuild. - Turn customer interviews, win/loss data, and market signals into actionable insights and cus... Click Apply to read the full job description.