Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
We’re hiring a Senior Product Manager, Card Acquisition (New Channels) to launch and scale new acquisition channels for the Affirm Card. In this role, you’ll identify high-impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale. You’ll play a pivotal role in shaping how millions of consumers first discover and adopt the Affirm Card, with direct ownership over measurable acquisition and activation outcomes. This is a highly visible role with significant opportunity to influence strategy and drive Affirm’s next phase of cardholder growth.
What you'll do
Define and own the Card Acquisition roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
Launch and scale new acquisition surfaces, partnering closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC→LTV impact.
Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
Continuously experiment and iterate to unlock new distribution levers, maximize conversion, and expand the cardholder base.
What we look for
4+ years in Product Management; Ideally with previous background owning growth/distribution channels
Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
Deep fluency in experiment design, incrementality/attribution, and CAC→LTV optimization.
Strong UX instincts for moment‑of‑intent surfaces; ability to work across web, app, and partner integrations.
Data chops (SQL/Amplitude‑level self‑serve) and a bias for shipping, learning, and iterating quickly.
Excellent cross‑functional leadership; experience leading embedded eng/design pods.