About the Senior Paid Social & Influencer Manager at Headspace:
As the Senior Paid Social & Influencer Manager at Headspace, you'll develop and execute high-performing, best-in-class paid social and influencer programs that fully align to our overall go-to-market strategy and our mission to help make the world a healthier, happier place. Reporting to the Sr. Manager, Performance Marketing & Activation, our ideal candidate has experience across paid social and influencer marketing, either at an agency or on the brand side.
You will make a significant impact on our DTC growth by leading strategy and execution across both channels, driving creative excellence, and building a rigorous test-and-learn culture rooted in incrementality. This person will be a vital all-around contributor to the continued success of the Headspace marketing team.
What you will do:
Paid Social
- Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok with the support of the Paid Social Associate.
- Proactively implement a rigorous test-and-learn strategy — including incrementality testing (e.g., geo holdouts, conversion lift studies, and platform-native experiments) — to validate channel impact, fuel learnings, and iterate accordingly.
- Lead creative strategy and development for paid social, partnering closely with Creative, Brand, and external partners to brief, build, review, and iterate on paid assets. Translate performance data into a clear creative direction that improves CAC, CVR, & CTR.
- Leverage AI tools (e.g., generative creative tools, AI-powered audience insights, automated optimization platforms) to scale creative testing, improve efficiency, and surface actionable insights faster.
- Own building and evolving channel best practices for paid social with the guidance of the Sr. Manager, Performance Marketing.
- Lead analytics and performance reporting for paid social, translating insights into clear recommendations for channel optimization and team learning.
- Own the relationship with platform partners to seek out new testing and optimization opportunities.
Influencer Marketing
- Build, scale, and strategically own a high-impact influencer ecosystem across creators, designed to drive incremental revenue, net-new customer acquisition, and long-term channel growth.
- Own end-to-end influencer execution and strategic oversight, including ag