This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Specialist based in United States. As a Senior Marketing Specialist, you will play a hands-on role in building and scaling email and lifecycle marketing programs that engage members throughout their customer journey.You will own automated and promotional campaigns, using segmentation, personalization, and testing to improve engagement and business performance.The role brings together lifecycle, product, promotional, and data-driven marketing in a highly visible position.You will have the autonomy to identify opportunities, challenge existing approaches, and optimize campaigns based on measurable results.Working closely with sales, operations, product, and other teams, you will help create a seamless and relevant member experience.You will also leverage modern AI tools to accelerate content creation, audience analysis, campaign optimization, and marketing decision-making.