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Senior Marketing Manager, DET, India

Duolingo
15 days ago
Full-time
Remote
Worldwide
Remote Marketing

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. 

Read our blog to learn more.


About the role

The Duolingo English Test is an alternative to traditional high-stakes' testing — through a Duolingo-style experience: convenient, fast, and affordable. Students interested in studying abroad can certify their English with the Duolingo English Test in place of other standardized tests like the TOEFL and IELTS. We are now accepted by over 6,000 higher education institutions worldwide. Using AI and remote proctoring, we enable students to take the test online, on-demand, anywhere in the world. If you love making a difference in education through technology, this is the place for you.

We are looking for a creative, independent teammate with solid experience developing and running marketing campaigns, and building strong communities, who can help us accelerate the Duolingo English Test growth in India. As a core member of our global organization the ideal candidate will not only be an outstanding, self-motivated problem solver, who can work and take decisions independently, but is also a proactive and team-oriented communicator.

 

🧠  You will...

  • Work closely with regional leadership to leverage market insights and develop and implement marketing plans —including social media, PR, events, influencers and campaigns—to grow awareness around the Duolingo English Test in India.
  • Manage agencies or contractors required to generate compelling content, including articles, posts, newsletters, e-mailers, and videos, to engage the test taker community in India.
  • Organize and run scalable strategies for the DET via events, meetups, and conferences to bring students and stakeholders together. Create and run online and offline communities and forums to facilitate discussions and networking- these include YouTube, Instagram, LinkedIn, Quora and X.
  • Drive a market-specific media relations strategy to ensu