Senior Marketing Manager

Position SummaryThe Senior Marketing Manager, Customer/Lifecycle Marketing will be responsible for customer and lifecycle marketing, driving engagement and retention strategies to enhance the customer journey. This position requires a strong background in marketing, excellent analytical skills, and a passion for creating impactful customer experiences. Essential Duties and ResponsibilitiesDevelop and execute comprehensive customer lifecycle marketing strategies to drive engagement, retention, and loyalty.Analyze customer data and insights to identify opportunities for improving the customer journey and increasing lifetime value.Collaborate with cross-functional teams, including product, sales, and customer service, to ensure a seamless and cohesive customer experience.Create and manage targeted marketing campaigns across various channels, including email, social media, and digital advertising.Monitor and report on the effectiveness of marketing initiatives, using data to optimize and refine strategies.Stay up-to-date with industry trends and best practices in customer and lifecycle marketing.Marginal FunctionsBuild, maintain and promote relationships with team members, peers across... Click Apply to read the full job description.