G

Senior Manager, Paid Social and Programmatic

Gomotive
2 months ago
Full-time
Remote
Worldwide
Remote Marketing

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

At Motive, the Growth Marketing organization is responsible for driving efficient, scalable revenue growth across the full customer journey—from awareness to pipeline to expansion. We are focused on building high-performance, measurable growth systems, not just campaigns.

We are seeking a highly strategic and execution-oriented Senior Manager, Paid Social & Programmatic to own and scale paid media across paid social and programmatic channels (e.g., LinkedIn, Meta, 6sense, Viant).

This role is critical to transforming paid media into a predictable, full-funnel revenue engine. You will partner closely with Demand Generation, Lifecycle Marketing, Sales, and Marketing Ops to ensure paid media is fully integrated into Motive’s GTM strategy and driving measurable pipeline impact.

The ideal candidate combines:

  • Strong performance marketing fundamentals
  • First-principles thinking and problem solving
  • Creative and messaging intuition
  • Deep analytical rigor and experimentation mindset
  • Fluency with AI tools to drive speed, scale, and innovation

This role reports to the Director of Growth Marketing and is remote (US-based).

What You'll Do:

Strategic Leadership & Planning

  • Own and define Motive’s paid media strategy across social and programmatic channels
  • Translate Demand Gen priorities into scalable, full-funnel paid media plans
  • Apply first-principles thinking to unlock growt