Senior Manager, Medicaid Social Media Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary
The Senior Manager of Medicaid Social Marketing is responsible for activating and scaling best‑in‑class social media programs that drive engagement, trust, and cultural relevance for the brand. This role translates strategy into action—leading day-to-day execution, managing teams and partners, and delivering high-impact storytelling, digital community experiences, and insights that support business objectives.

Core Responsibilities
Social Strategy Activation & Content Leadership
• Execute platform‑specific social strategies aligned to overarching brand and business priorities.
• Lead development of platform‑native content plans, episodic storytelling, and always‑on programming.
• Partner with Creative and Agency teams to deliver culturally relevant, audience‑first storytelling.
• Ensure consistent application of channel frameworks including tone of voice, content formats, and audience targeting.
• Identify emerging trends, formats, and social moments to inform timely content opportunities.
Online Community Management & Social Care Leadership
• Lead daily digital community management operations across priority platforms.
• Ensure high‑quality, authentic engagement that builds trust and strengthens brand reputation.
• Manage response quality, timeliness, and sentiment across owned social channels.
• Partner with Customer Service, Comms, and Brand teams on escalations and issue resolution.
• Maintain and evolve response playbooks, moderation guidelines, and community standards.
Insights, Reporting & Optimization
• Monitor and analyze platform performance, engagement, sentiment, and audience behaviors.
• Translate insights into clear recommendations for content optimization and audience growth.
• Develop performance reporting that connects social activity to brand and campaign objectives.
• Share actionable insights with cross‑functional partners to inform planning and creative direction.
• Support testing and learning agendas across platforms and content formats.
Team & Agency Management
• Directly manage specialists and/or junior managers across social content.
• Oversee agency partners supporting content production and platform operations.
• Provide coaching, feedback, and development to build strong social media content.
• Ensure efficient workflows, clear priorities, and consistent execution across programs.
Cross‑Functional Collaboration
• Partner closely with Brand, Creative, Influencer, Comms, and CRM teams on integrated initiatives.
• Support campaign launches, tentpole moments, and reactive opportunities.
• Serve as a key day‑to‑day social media point of contact for internal stakeholders.
• Escalate insights, risks, and opportunities to the Lead Director with clear recommendations.
Operations & Platform Excellence
• Support management of social publishing, moderation, listening, and reporting tools.
• Ensure adherence to governance, brand safety, and crisis response protocols.
• Champion process improvements that increase efficiency and quality of execution.
• Support experimentation with new platforms, features, creators, and engagement models.
Key Success Metrics
• Growth in engagement, sentiment, and active participation across social platforms.
• Quality and consistency of digital community management and social care.
• Content performance across reach, engagement, and relevance.
• Speed and effectiveness of issue resolution and escalation.
• Strength of insights used to optimize content and campaigns.
• Team performance and agency effectiveness.

Required Qualifications
• 7–10 years of experience in social media, digital marketing, digital community management, or audience development.
• Hands‑on expertise across major social platforms and emerging channels.
• Strong understanding of social analytics, listening tools, and performance measurement.
• Proven ability to translate data and cultural insights into actionable recommendations.
• Excellent communication, collaboration, and organizational skills.

Preferred Qualifications
• 3–5 years of experience managing teams and/or agency partners preferred
• Strong understanding of Medicaid members, supported by in‑depth knowledge of Medicaid plans and operations.
• Experience operating in highly regulated Medicaid environments.
• Strong storytelling instincts and audience‑centric mindset.
• Experience managing high‑volume digital community interactions or social care environments.
• Ability to operate effectively in fast‑paced, high‑visibility settings.

Ideal candidate will live in the Hartford area

Education

• Bachelor's Degree or similar level of relevant work experience.

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 05/30/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.