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Senior Manager, Global Digital Growth & Account-Based Marketing

Mendix
6 days ago
Full-time
Remote
Worldwide
Remote Other
As the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts. You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes. You’ll work closely with Sales, BDR, Customer Success, regional marketing teams, Marketing Operations, and agency partners to develop scalable, data-driven programs to engage buying groups across our most meaningful accounts. This is a great opportunity for a strategic B2B marketer who is passionate about building growth engines, scaling high-performing digital programs, and creating strong alignment between Marketing and Sales. Responsibilities: Lead Global Digital Growth Strategy Own the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels. Define investment priorities across audiences, regions, and programs to enhance pipeline, revenue impact, and marketing efficiency. Define and Scale the ABM Strategy Lead the strategy for ... Click Apply to read the full job description.