Senior Lifecycle Marketing Specialist

What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The role: Paddle’s self-serve funnel is our primary engine for scale, accounting for 80% of our seller base. We are moving away from a generic flow to a tailored, value-first experience. You will own the customer journey to identify our high-propensity cohorts, fast-track 'revenue-ready' sellers, and build personalized education tracks that nurture our long-term builders What you'll do: - Own the Lifecycle Strategy: Serve as the primary owner of the seller journey, mapping the end-to-end experience. You will move us away from "one-size-fits-all" communication to high-conversion, segmented tracks tailored - Scale High-Intent Activation: Design nurture and educa... Click Apply to read the full job description.