This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in United States. The Senior Lifecycle Marketing Manager will lead the strategy, development, and optimization of customer engagement programs designed to improve adoption, retention, and growth.This role combines strategic lifecycle planning with hands-on execution across automation, segmentation, personalization, and data-driven marketing initiatives.The ideal candidate will use customer insights, behavioral data, and emerging AI capabilities to create scalable and impactful marketing experiences.Working cross-functionally with teams across marketing, sales, product, analytics, and customer success, this position will influence customer journeys at every stage.The role offers the opportunity to modernize lifecycle marketing practices through experimentation, automation, and intelligent personalization.This is a high-impact opportunity for an experienced marketer who thrives in a fast-paced, technology-driven environment focused on measurable business outcomes.