Senior Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in Portugal. This is a high-impact lifecycle marketing role focused on turning a large global user base into a powerful, measurable revenue channel.You will own CRM strategy and execution across onboarding, conversion, retention, repeat purchasing, and reactivation.The role combines behavioral analytics, segmentation, personalization, experimentation, and creative campaign development.You will have significant autonomy to rethink customer journeys and build scalable CRM strategies from the ground up.Working closely with Product, Data, Engineering, and Creative teams, you will improve the systems and experiences behind the channel.Even incremental improvements can influence millions of user journeys and generate substantial commercial impact.This opportunity is ideal for a hands-on B2C growth professional who thrives in fast-moving, highly ambitious, remote environments.: