This position is open to candidates based in the West Coast, United States
About Parloa
Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like IKEA and Booking.com already deploying Parloa at scale.
About the role:
As a Senior Field Marketing Manager at Parloa, your mission is to drive pipeline and revenue growth in the U.S. market by designing and executing strategic marketing programs tailored to our key industries. You will take full ownership of regional marketing initiatives, with a strong focus on field/partner events. Leveraging your industry expertise and fluency in AI-driven marketing tools, you’ll work closely with Sales and cross-functional teams to create impactful experiences that generate demand, deepen customer engagement, and accelerate deal velocity.
Areas of ownership:
- Develop and execute regional marketing plans that align with sales priorities and revenue targets.
- Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market.
- Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM) with internal stakeholders.
- Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs.
- Track, measure, and report on campaign performance, ROI, and pipeline impact.
- Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights.
- Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors.
Who you are:
- 7–10 years of field or regional marketing experience, with at least 5 years focused on the U.S. market.
- Proven success in executing high-impact campaigns and events that drive revenue.
- Industry expertise in insurance, finance, or healthcare is strongly preferred.
- Deep