Role Description
Dropbox is looking for a visionary Senior Director of Product Marketing, Dash to lead the go-to-market strategy for our most ambitious bets on the future of work, including Dash, AI-powered experiences, and new products. This is a rare opportunity to shape a product from its early stages within the stability and resources of an established, iconic brand.
You'll be at the forefront of defining how AI-powered knowledge discovery comes to market, building the narrative, playbook, and growth strategy for a product poised to transform how teams find and use information. This role sits at the strategic center of the organization—partnering directly with other PMM teams, Product, Design, Growth, Sales, Comms, and executive leadership to turn bold product vision into market reality.
This is a builder's role for a leader who thrives in ambiguity and loves the challenge of taking something from zero to one. You'll lead a team of senior PMMs and directly influence roadmap priorities, customer adoption, and revenue growth across both product-led (PLG) and sales-assisted (SLG) motions. It’s an opportunity to use creative freedom to craft the story and establish rigor that sets the standard across a growing portfolio.
Responsibilities
- Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy.
- Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions.
- Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications.
- Own the strategy and operating model for Dropbox’s most critical product releases.
- Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support.
- Define success metrics, adoption goals, and post-launch plans to raise rigor.
- Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces.
- Synthesize insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy.
- Ensure customer insight meaningfully shapes product and go-to-market decisions.
- Partner with Product and Design leadership to shape strategy, prioritization, and sequencing based on market opportunity and customer impact.
- Bring competitive intelligence and market trends into roadmap and planning discussions.
- Align mess