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Senior Director, Product Marketing

Skydio
17 days ago
Full-time
Remote
Worldwide
Remote Marketing
Skydio is the leading US drone company and the world leader in autonomous flight, the key technology for the future of drones and aerial mobility. The Skydio team combines deep expertise in artificial intelligence, best-in-class hardware and software product development, operational excellence, and customer obsession to empower a broader, more diverse audience of drone users, from utility inspectors https://www.skydio.com/solutions/energy-and-utilities to first responders https://www.skydio.com/solutions/public-safety, soldiers in battlefield scenarios https://www.skydio.com/solutions/national-security/tactical-isr, and beyond https://www.skydio.com/solutions.

About the role:

Skydio is seeking an experienced leader to propel product and industry marketing.

As a product marketing leader, you are a master communicator and strategic storyteller with a special talent for translating technical speak into compelling value-oriented messaging. You have the drive to understand buyer needs, company needs, competitive dynamics and develop fluency in product details to elevate our GTM strategy and messaging. You are a creative thinker with an instinct to collaborate. You are analytically minded and customer centric. Above all, you find excitement and motivation in bringing a product to life and helping the organization better reach, market to and sell more effectively to its customers across many industries. The role is highly influential in setting and executing the go-to-market strategy for Skydio’s success in this industry.  

How you’ll make an impact:

- Lead a small, but mighty team of product and industry marketers to scale this function across myriad industries and buyer types. 

- Develop a deep understanding of the use cases - current and future ones - where aerial inspection and situation awareness can deliver tremendous value

- Understand the competitive alternatives available to customers and the criteria by which decisions are made.  Develop the reasons why Skydio is the superior option and the effective story to bring these reasons to life for our prospects.  

- Align tightly with Product Management to develop the winning messaging and positioning platform for our product portfolio. Evangelize that message to prospects, customers, and employees through thought leadership materials across all ranges of media and channels.

- Translate product capabilities into value messaging for non-technical buyers

- Partner with other Marketing teams across Growth Marketing, Creative Services, Customer Marketing and Communications to drive effective programs to enable sales, drive demand, develop success stories and build the Skydio brand in the Public Safety industry.

- Work hands-on with the Skydio GTM team - Marketing, Sales and CS - to guide alignment of customer-facing materials across the organization.  Ensure the customer journey is consistent with the value and brand promise. 

- Ultimately, this role will be measured by the company’s