About Us:
Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.
With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.
The Role
We are seeking a Senior Director of CRM to architect the next evolution of our customer communication engine. You will be inheriting a high-performing program built on strong segmentation and optimized demand moments, with the mandate to take it to new heights through the strategic application of machine learning and AI.
This is a pivotal opportunity to overlay a sophisticated predictive layer onto our existing operational excellence. You will lead the rollout of our Predictive AI suite , evolving our strategy from best-in-class manual campaigns to a dynamic "Right Event, Right Time, Right Price" model. You will own the roadmap that marries our proven demand-generation tactics with algorithmic speed and hyper-relevance, ensuring we capture the critical "last-minute" window with greater precision than ever before
Key Responsibilities
- Overall Growth Strategy & Roadmap
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Own the strategic vision and roadmap for CRM, including segmentation frameworks, testing agendas, personalization strategies, and automation expansions—all with the ultimate goal of driving improved first purchase conversion and LTV
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Evolve the "Right Event, Right Time" Strategy: Build upon our existing, high-performing segmentation framework to create a real-time predictive engine. You will lead the transition from manually optimized campaigns during key demand moments to an always-on, algorithmic approach that maximizes speed and relevance.
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Strategic Roadmap Execution: execute a prioritized rollout of advanced Braze capabilities, integrating them into our established user journeys. You will focus on deploying the Predictive AI suite to enhance our immediate revenue impact, ensuring we master the basics of predictive logic before exploring experimental beta technologies.
- Lifecycle Architecture: