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Senior Direct Response Copywriter

Willow Health
1 day ago
Full-time
Remote
Worldwide
Remote Writing
About Willow: Willow https://www.startwillow.com is a telehealth company focused on personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help people feel more confident and comfortable in their bodies. Our goal is to make high-quality care accessible, thoughtful, and designed to fit real lives. About the role: We’re hiring a Senior Direct Response Copywriter to help scale Willow’s performance marketing across acquisition and retention. You’ll develop compelling copy that drives action, supports subscriber growth, engagement and strengthens retention. Working closely with our Marketing, Lifecycle, Creative, and Design teams, you’ll concept, write, test, and refine messaging across paid ads, organic social, lifecycle email and SMS, landing pages, and product campaigns. We’re looking for someone who knows how to balance sharp, conversion-focused copy with Willow’s warm and empathetic voice. Because we operate in a highly regulated industry, you must also be able to translate complex medical and wellness topics into clear, persuasive messaging while working within compliance requirements and paid platform poli... Click Apply to read the full job description.