Senior Demand Generation Manager, B2B

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.


SENIOR DEMAND GENERATION MANAGER, B2B

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.


ABOUT THE ROLE

We're looking for a strategic and hands-on Lead/Senior Demand Generation Manager to scale Replit's B2B demand generation function. You'll be responsible for building the enterprise campaign playbooks, creative programs, and audience engagement strategies that drive pipeline and revenue.

This role is the architect of our enterprise marketing playbooks — you'll own the campaign strategy, creative direction, and audience engagement programs that drive B2B pipeline. You'll define who we're targeting, what we're saying, and how we engage them across the buyer journey.

You'll work closely with our AI-driven paid media optimization team, Sales Leadership, Revenue Operations, Product Marketing, and Sales Enablement.


IN THIS ROLE YOU WILL

Own B2B campaign strategy and pipeline accountability

- Take accountability for enterprise pipeline generation through campaign strategy, audience development, and creative programs

- Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews

- Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps

Build enterprise campaign playbooks from scratch

- Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design

- Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing programs

- Develop content and creative strategies across all stages of the buyer journey — from awareness through closed-won

- Partner with paid optimization and data teams to ensure B2B campaigns are measured, tested, and refined based on performance data

Drive creative direction and relentless optimization

- Ensure we have the right content and creative assets for every stage of the enterprise buyer journey

- Collaborate with Content, Product Marketing, and Design teams to develop and iterate on high-performing assets

- Establish a rigorous testing culture — constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality

Execute cross-functionally and drive alignment

- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff

- Mobilize in