Senior Data Scientist

The Role We are looking for a Senior Data Scientist to join our Data Strategy & Analytics team and help clients understand the incremental impact of their marketing investments. In this role, you will design and execute rigorous measurement solutions, including incrementality tests, media mix models, and causal analysis. and translate the results into clear, actionable recommendations. You will partner with Data Strategy, media, client service, and analytics teams to solve complex measurement challenges across channels and funnel stages. You will work directly with large, imperfect marketing datasets, select the right methodology for each business question, and communicate both the findings and their limitations to technical and non-technical audiences. The ideal candidate has hands-on experience with incrementality testing and media mix modeling, along with a strong understanding of digital and upper-funnel media measurement. You should be comfortable evaluating channels such as CTV, video, audio, OOH, paid social, and other brand investments where last-touch attribution is incomplete. You will also help strengthen our measurement approaches and guide junior & on-level dat... Click Apply to read the full job description.