Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
About the role
We're looking for someone at the top of their craft who thrives on complex problems and high-stakes execution—this is a high-autonomy, 100% individual contributor role designed for a seasoned pro who wants to lead the work, not a team. This is a role for someone who knows how to stop a scroll, communicate a value prop in seconds, and write copy that doesn't just look good, it performs.
The ideal candidate is a strategic storyteller with deep scripting experience, from TV commercials and long-form content to paid social creative that converts. You'll have experience working both in an agency setting and on the client side, giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isn't just about brand-building, it's about writing scripts and copy that drive action and deliver measurable results across every screen and format.
Duties and Responsibilities: