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SDR Manager (Remote in US)

Criteria Corp
Full-time
Remote
United States
Remote Marketing

As the Manager of Sales Development, you will lead a high-performing team of outbound SDRs responsible for creating qualified pipeline opportunities for the sales organization. You’ll be both a coach and a strategist with a track record of driving execution, optimizing team performance through data, and collaborating cross-functionally. This is a critical leadership role that contributes directly to the company’s top-line growth in a fast-moving HR Tech SaaS environment.

  

Responsibilities

The primary responsibilities of this role include:

  • Hire, onboard, mentor, and lead a team of SDRs to exceed pipeline generation targets.
  • Conduct weekly 1:1s and team stand-ups to ensure clarity of goals and ongoing development.
  • Foster a culture of accountability, learning, and collaboration.
  • Partner with Revenue Enablement to continuously improve messaging, objection handling, and outreach sequences.
  • Own daily, weekly, and monthly SDR activity and conversion metrics (calls, emails, connects, meetings booked, opportunities created).
  • Work closely with Sales and Marketing to align on ICP, messaging, and lead handoff.
  • Ensure high-quality opportunity qualification aligned with sales readiness criteria.
  • Partner with Sales and Business Operations to define and maintain accurate performance dashboards and forecasts.
  • Drive adoption of sales tools (e.g., Salesforce, Outreach, Gong, ZoomInfo) to improve SDR productivity.
  • Continuously analyze SDR performance data to identify trends and areas for improvement.
  • Develop and refine processes, sequences, and tech stack utilization to maximize efficiency.
  • Partner with Marketing on campaign alignment and inbound lead follow-up.
  • Work with Sales Engineering and AEs to create feedback loops on lead quality and pipeline performance.
  • Contribute to strategic planning, sales plays, and experimentation efforts across go-to-market teams.

  

Requirements

To be successful in this role the incumbent will demonstrate the following:

  • 2+ years experience leading a high-performing SDR or inside sales team at a SaaS or B2B tech company.
  • 2+ years of successful experience as an SDR or AE with outbound sales motions.
  • Proven ability to coach early-career talent and scale high-velocity teams.
  • Deep understanding of pipeline metrics, lead funnel performance, and sales automation tools.
  • Strong communication skills with the ability to influence across all levels of the organization.
  • Operational mindset with a passion for continuous improvement and growth