A

Revenue Marketing Manager - Japan

Abnormalsecurity
30 days ago
Full-time
Remote
Worldwide
Remote Marketing

About the Role

The Abnormal marketing team has an immediate opening for a Field and Channel Marketing Manager for Japan who is dynamic, energetic, and organized. Marketing specialties should include: Field Marketing, Channel Marketing, Marketing Programs & Campaigns, Demand Generation, and Marketing Project Management.

The Field & Channel Marketing Manager (FCMM) is responsible for creating and delivering regional and channel marketing plans and programs that may include trade shows, industry conferences, seminars, lunch-n-learns, executive dinners, user groups, 3rd party media sponsorships, webinars and ABM.Β  Working closely with the sales organization, this role ensures that Marketing and Sales are aligned on the key activities needed to deliver regional sales and business targets.

The FCMM manages the activities and performance of regional marketing programs to support the field in achieving bookings targets delivering programs that are executed on time, within budget, and deliver measurable results. In addition to regional sales enablement, critical deliverables include the creation and execution of high-performing demand marketing programs that deliver maximum impact and ROI across all of sales within the Japan region. Organization, problem-solving abilities and project management are a must-have for success in this role. This position will require travel to the respective region as well as company hosted events.Β  (Approx 10-15%)

What you will doΒ 

  • Drive demand creation and lead generation activities that generate qualified leads and sales meetings, and creates brand awareness into net new accounts
  • Set targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional success
  • Partner with sales leaders, account executives, account managers and channel managers to support regional goals
  • Define and implement region-specific marketing campaigns that bring together corporate programs and regional opportunities
  • Plan and implement field events, regional programs and webinars
  • Engage with key channel partners to develop and implement co-marketing campaigns
  • Attend key events, network, and educate attendees on product offerings; be a brand advocate
  • Work closely with Account Executives (AEs) and Sales Development Reps (SDRs) to enable and ensure appropriate lead follow-up strategy and tactics
  • Communicate with sales to gain buy-in, understanding and participation in marketing programs
  • Support the regional account-based marketing program through key account understanding and measurement
  • Recommend and manage the development of co