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Retail Media Strategist (Walmart Connect) - Freelance Contractor

Later
2 months ago
Full-time
Remote
Worldwide
Remote Other

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.

By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com.

Location: Remote 

Type: Contract, Ongoing

Duration: Per Project Basis (Approx 8 - 10 hours / week)

About this position:

We’re looking for a freelance Retail Media Strategist (Walmart Connect) to help us scale one of our most important emerging paid media channels. This role is equal parts operator and enabler—you’ll own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel.

You’ll partner closely with the Head of Paid Media and broader performance marketing team to launch, optimize, and prove out pilot campaigns, while upskilling internal buyers on best practices across strategy, execution, and reporting.

What you'll be doing:

  • Strategy

    • Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap
    • Identify high-impact opportunities to scale performance based on early pilot results and performance data
    • Develop channel-specific playbooks for campaign setup, optimization, and reporting
    • Translate campaign insights into clear, actionable recommendations for internal sta