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Provider Growth Marketing Manager, Paid Social

Headway
4 months ago
Full-time
Remote
Worldwide
Remote Marketing

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. 

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Role:

Our Provider Growth Marketing team is building a best-in-class mental health provider acquisition engine. We’re looking for a strategic, outcome-oriented B2B digital marketer to own and scale our paid social programs across Meta and LinkedIn. The ideal candidate has deep experience driving direct-response outcomes (CPL, CPA) in paid social environments, can translate growth strategy into channel-specific execution, and knows how to turn creative, data, and experimentation into meaningful business impact for mental health providers nationwide.

You Will: 

  • Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets
  • Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures
  • Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance
  • Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions
  • Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs
  • Stay ahead of the rapidly evolving paid social landscape, includin