The Role As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value. What you'll do - Design and optimize direct sales marketing strategies to hit revenue and performance targets - Collaborate with content creators to develop compelling marketing collateral and sales materials - Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel - Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement - Refine audience segmentation and personalization to boost conversion rates - Partner closely with the Membership Business Unit to align marketing with business goals - Monitor customer feedback and sentiment to inform campaign adjustments What success looks like - Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets wi... Click Apply to read the full job description.