Product Marketing Manager

About Veryon

Veryon is the leading global provider of aviation software and information services, trusted by over 7,500+ customers, 75,000 maintenance professionals, and 100+ OEMs across nearly 150 countries. Our mission is to deliver smarter, predictive technology solutions, including our AI platform, Veryon AIRE that maximizes aircraft uptime and operational efficiency for the world’s most demanding aviation organizations. 

About the Role

The Product Marketing Manager at Veryon plays a critical role in shaping go-to-market strategy, driving product positioning, and increasing product adoption across our Tracking and Tracking+ software portfolio.

You will serve as the market intelligence expert, translating industry insights, buyer behavior, and competitive trends into compelling messaging, ICPs, personas, and enablement content.

This role requires strong cross-functional collaboration with Product, Sales, Marketing, and Customer Success to ensure seamless alignment between product capabilities, customer needs, and GTM strategy.

Key Responsibilities

• Develop and refine product positioning, messaging frameworks, ICPs, and buyer personas.
• Lead product marketing strategy for Tracking and Tracking+, including GTM planning, launch execution, and campaign collaboration.
• Audit, improve, and maintain product marketing assets such as one-pagers, battlecards, FAQs, pitch decks, and product videos.
• Partner with Sales to deliver enablement training and establish a structured feedback loop.
• Analyze market, customer, and competitive insights to inform product direction and marketing priorities.
• Drive cross-functional alignment across Product, Marketing, Sales, and Customer Success.
• Standardize and scale processes for product launches and release communications.
• Conduct win/loss analyses, gather customer insights, and create case studies and testimonials.
• Monitor product adoption trends and campaign performance to drive optimization.

• 5+ years of experience in Product Marketing, Product Management, or Technical Consulting, with at least 4 years in B2B SaaS.
• Proven expertise in developing ICPs, personas, messaging frameworks, value props, and high-impact marketing collateral.
• Strong understanding of GTM strategy, the full B2B marketing funnel, and sales enablement best practices.
• Experience conducting market research, competitive analysis, and product intelligence.
• Excellent communication, presentation, and storytelling skills.
• Ability to thrive in a fast-paced, evolving environment; strong ownership mindset.
• Analytical ability to translate data into actionable insights.
• Aviation industry experience is a plus.

Preferred Qualifications

• Experience supporting product launches in a SaaS environment.
• Familiarity with tools like Salesforce, HubSpot, Asana, or product analytics platforms.
• Background in creating video scripts, case studies, or customer storytelling assets.
• Exposure to aviation, aerospace, or other technical/regulated industries.

Our Core Values:

• Fueled by Customers: Customers are at the core of every decision. 
• Win Together: Collaboration is our competitive edge. 
• Make It Happen: No excuses. Just outcomes. 
• Innovate to Elevate: We boldly challenge what’s standard and lift what’s possible.  

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