Principal Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Lifecycle Marketing Manager based in Canada. The Principal Lifecycle Marketing Manager will lead the strategy and execution of email marketing programs across the entire prospect and customer lifecycle in a fully remote environment. This senior role will drive engagement, demand generation, conversion, product adoption, customer retention, and revenue expansion through impactful, measurable communications. Combining strategic ownership with hands-on execution, the position will oversee lifecycle journeys, audience segmentation, personalization, copywriting, testing, and performance optimization. The successful candidate will also lead the use of Marketo and 6sense email solutions, including AI-powered capabilities, ensuring that automation and generated content meet high standards for quality, accuracy, brand consistency, and compliance. Working closely with cross-functional teams, this role will connect lifecycle marketing initiatives to broader business priorities and measurable outcomes.