About Synder
Synder is an accounting platform helping accounting professionals and business owners to record, reconcile and recognize online sales and subscriptions.
For additional background:
- Alumni of Y Combinator, a leading startup accelerator;
- Alumni of the AICPA accelerator program for accounting innovations;
- Member of the BDO Alliance USA, one of the largest networks of independent accounting, tax, and advisory firms;
- Trusted by accountants as a top integration for QuickBooks;
- Spotlighted as “Popular with Businesses in the United States” on the Shopify App Store;
- Today, almost 5,000 businesses use Synder on a daily basis;
- $10B+ worth of transactions were processed by the platform in 2024.
About the role
We’re looking for a PPC Specialist to join our Marketing team and drive customer acquisition through paid channels. You’ll manage, optimize, and scale our PPC campaigns with a data-driven mindset, collaborating closely with our Head of Digital Marketing to generate high-quality leads and increase ROI.
What You Will Do
- Plan, launch, and optimize PPC campaigns across Google Ads, LinkedIn, and other relevant channels.
- Monitor campaign performance and analyze data to improve conversion rates, CTR, and CPA.
- Conduct keyword research, A/B testing, and audience targeting to maximize results.
- Collaborate with the marketing team on landing page improvements and ad creatives.
- Prepare regular reports on campaign performance and suggest optimization strategies.
- Stay updated with industry trends, competitor activities, and platform changes.
What You Need
- 3+ years of proven experience in PPC campaign management (preferably B2B SaaS or e-commerce).
- Strong knowledge of Google Ads, LinkedIn Ads, and other PPC platforms.
- Hands-on experience with analytics tools (Google Analytics, GA4, Looker Studio, or similar).
- Analytical and data-driven mindset with attention to detail.
- Ability to manage budgets efficiently and optimize for ROI.
- Strong written English for ad copy testing.
Nice to have
- Experience in SaaS or fintech marketing.
- Familiarity with SEO and broader digital marketing strategies.
- Understanding of e-commerce or accounting-related products.