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Performance Marketing Manager, Consumer Lending
Nerdwallet
1 day ago
Full-time
Remote
Worldwide
Remote Marketing
Role Summary: We're looking for a paid media lead with a history of success in SEM, youtube, and display, to drive customer acquisition across multiple financial services verticals. Experience driving marketing results with Claude or Chat GPT is highly desirable. This is both a hands-on and strategic role: you'll build the roadmap, launch and optimize campaigns , and partner with analytics, business, creative, and engineering to continuously drive value for our customers and business. Success here requires strong data/creative/ monetization skills, a high degree of initiative, and a vision for paid marketing tactics and experiences in the age of AI. This role reports to the Managing Director. Where you can make an impact: Strategy & Campaign Ownership - Own paid marketing strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs - Build campaign structures across SEM, youtube, display, Open AI, and other platforms as needed - Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign - Manage campaigns end-to-end: setup, QA, pacing, trouble... Click Apply to read the full job description.