Performance Marketing Manager

🚀 JOIN THE FUTURE OF COMMERCE WITH WHATNOT!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values https://www.whatnot.com/careers and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces https://a16z.com/marketplace-100/ and were recently named the #1 Best Startup Employer in America http://google.com/search?q=%231+forbes+startup+employer&oq=%231+forbes+startup+employer&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQRRg9MgYIAhBFGD0yBggDEEUYQDIGCAQQRRhAMgYIBRBFGEDSAQg1NzM0ajBqMagCALACAA&sourceid=chrome&ie=UTF-8 by Forbes. Check out the latest Whatnot updates on our news https://blog.teamwhatnot.com/ and engineering blogs https://medium.com/whatnot-engineering and join us as we enable anyone to turn their passion into a business and bring people together through commerce.


💻 ROLE

As a Performance Marketing Manager for Europe, you’ll play a key role in identifying, testing, and scaling emerging paid media channels that can accelerate Whatnot’s growth. You’ll execute campaign experiments, analyze results, and build frameworks that enable Whatnot to expand beyond established platforms.

You’ll report to the Director of Performance Marketing and collaborate closely with channel leads, creative, data, and finance to validate and grow new sources of efficient demand.

This role is ideal for someone who’s deeply hands-on, data-driven, and excited by the challenge of launching new performance programs from scratch.

Team members in this role must live within commuting distance of our London, UK hub.

Key Responsibilities

- Launch and manage emerging digital and offline channels for acquisition

- Build structured testing roadmaps to validate channel fit and measure incremental impact.

- Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes.

- Help formalize early stage channels into repeatable, scalable playbooks for broader adoption

- Own day-to-day execution and performance monitoring for early stage channels.

- Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals.

- Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops

- Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported.

- Co