This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance and CRM Lead based in India. This is a senior individual contributor role focused on turning marketing activity into measurable pipeline and revenue impact.You will own the mechanics of demand generation, including nurture strategy, CRM operations, scoring, intent intelligence, and conversion tracking.Working across global marketing, sales, ABM, field marketing, content, and brand teams, you will connect data, technology, and commercial strategy.The role combines hands-on execution with strategic thinking, giving you ownership of workflows, attribution models, dashboards, and optimisation initiatives.You will use performance insights to identify opportunities, improve conversion, and guide investment decisions at a senior level.The position operates within a remote, async-first global environment where clear documentation, proactive communication, and autonomy are essential.It is an ideal opportunity for a data-driven B2B marketer who combines CRM expertise, analytical thinking, strong copywriting, and a practical approach to AI.