As a Partner Manager in the A4A program, you will strategically execute Automattic’s growth strategy by developing and nurturing meaningful relationships with a portfolio of digital agencies in the Automattic partner ecosystem.
A person in this role will partner with key stakeholders within digital agencies and internal business units at Automattic. These relationships will support lead generation and drive joint revenue goals between Automattic and digital agencies. You’ll also play a key role in enabling the agencies in their book with value-driven initiatives, including joint go-to-market strategy creation, training and events, and co-branding & selling to ensure that all of their agencies and their respective clients are getting the most out of Automattic’s product suite and hitting their success metrics.
Responsibilities:
Drive sales of Automattic products through partner channels with Digital Agencies, identifying new opportunities for revenue generation.
- Identify, source, and develop growth strategies to increase agency partners’ book of business.
- Monitor and report on sales performance and adjust strategies as needed.
- Take ownership of all aspects surrounding agency account management. This includes cultivating relationships, implementing go-to-market (GTM) strategies, escalating technical emergencies, and conducting business reviews.
- Monitor the health of the agency's clients’ sites using Automattic products, and manage retention risks.
- Identify, recruit, and onboard partners who align with the A4A program growth strategy, and who will benefit from a close relationship with our product suite and team.
- Build multiple champions within each digital agency, and understand their business strategy, organizational structure, and go-to-market focus.
- Become the agency’s trusted advisor.
- Provide training and support to partners to enhance their understanding of Automattic's products, services, and value propositions.
- Collaborate on marketing and sales enablement programs for partners with respective BU’s.
- Attend and support Flagship WordCamps, potential sponsorships, and partner events to drive lead generation and increase brand visibility.
- Collaborate cross-functionally with internal and external Business Unit (BU) teams, including Marketing, Sales/CS, Happiness, Product, and Executive Leadership.
- Gather feedback from partners to improve products, services, and the overall partnership experience.
- Adv