Outreach and Marketing Specialist – Remote

We are LUMINA a start-up redefining the future of heavy machinery through next-generation electrification and advanced technology. Our mission is to create high-performance, safe, and efficient heavy equipment that leads the industry in capability and sustainability.

We are motivated, highly accountable, and work together to deliver at pace. We offer like minded individuals the opportunity to truly own their own area and role within the team; shaping strategy and being fully responsible for delivery.

Together we are Lumina.

Overview

We are seeking a driven and resourceful Outreach & Marketing Specialist with a strong bias towards action. This individual thrives in fast-paced environments, tackles problems creatively, and is motivated by achieving results. The ideal candidate can manage large-scale cold outreach campaigns, experiment confidently with new approaches, and utilise (or learn to utilise) AI tools to work smarter and more efficiently.

Key Responsibilities

High-Volume Outreach:

Deliver cold outreach campaigns across email, social platforms, and other outbound channels—applying persistence, creativity, and a results-led approach.

List & Data Management:

Organise, clean, and segment large prospect lists to maximise engagement and maintain momentum.

AI-Enhanced Personalisation:

Use AI tools (or proactively learn them) to create personalised messaging, automate workflows, and scale outreach effectively.

Automation Management:

Build and manage automated outreach sequences to ensure consistent activity and high output.

Process Optimisation:

Test new tactics, refine messaging, experiment boldly, and continually iterate to improve response rates.

Reporting & Analytics:

Monitor key metrics and turn insights into immediate action—adjusting strategies quickly where needed.

Collaboration:

Work alongside internal teams to refine positioning, share insights, and align on outreach strategy.

Required Skills & Experience

• Experience in cold outreach, prospecting, or lead generation—particularly in environments requiring persistence and adaptability.
• Proactive approach to learning and adopting new tools, including AI and automation technologies.
• Strong written communication skills with the ability to adjust tone and messaging quickly.
• Highly organised, especially when managing rapid execution and large datasets.
• Analytical mindset with the ability to interpret performance data and make fast improvements.

Preferred (Not Essential)

• Experience creating or optimising automated outreach workflows.
• Familiarity with data management processes.
• Experience delivering multi-channel, multi-step outreach campaigns.

What We’re Looking For

• A genuine self-starter who takes initiative and acts quickly.
• Someone comfortable experimenting and trying unconventional approaches.
• Energetic, resilient, and motivated by ambitious targets.
• Thrives on speed, efficiency, and continuous improvement.
• Enthusiastic about using AI to increase output and impact.

We’re building a team of driven individuals who take ownership, move fast, and hold themselves and each other to a high standard — and we know the best ideas come from diverse perspectives.

Our recruitment process is a quick call with our Talent Manager, followed by a Teams Interview with the Hiring Manager and other relevant team member.