The Role
As a Media Planner, you are a key team member helping drive our advertising campaigns, bridging the gap between client business objectives and consumer behavior. You will conduct deep market research and analyze audience data to build precise personas, translating these insights into actionable media plans across a full mix of digital, social, programmatic, traditional, and emerging channels.
This fast-paced role requires strong analytical skills to interpret media consumption data, competitive activity, and campaign results. You will bring a collaborative mindset to building strong relationships within the agency and directly with clients. Additionally, you are comfortable leveraging AI tools (like ChatGPT or Gemini) to optimize workflows, sharpen audience segmentation, and uncover deeper insights.
What You’ll Do